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- Prime Video’s new summer festival: what it aimed to do
- Titles on display: the YA slate that drew crowds
- Announcements and exclusives revealed at the festival
- How the event was built: spaces and programming
- Fan engagement: experiences that mattered
- Red carpet highlights: standout fashion and memorable moments
- Why Obsessed Fest matters for Prime Video and fans
Prime Video turned Los Angeles into a playground for book lovers and rom-com fans with a day-long celebration that blended screenings, panels and fashion. Obsessed Fest brought the service’s popular YA adaptations and new titles into one immersive event, creating buzz-worthy moments onstage and on the red carpet.
Prime Video’s new summer festival: what it aimed to do
Launched in April as a fresh addition to the streaming calendar, Obsessed Fest was billed as Prime Video’s first big summer tentpole for fandom culture. The goal was simple: move online communities into a live setting.
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- Date and place: June 27 at nya Studios, Los Angeles.
- Target audience: YA readers, romance fans, and online fan communities.
- Format: All-day immersive experiences, panels and exclusive previews.
Titles on display: the YA slate that drew crowds
The lineup leaned into adaptations and originals that already have dedicated followings. Prime Video showcased both recently released hits and upcoming projects.
- Every Year After
- The Love Hypothesis
- Off Campus
- Elle
- Overcompensating
- Your Fault: London
- Drawn Together
Attendees could glimpse first looks, watch selected scenes and hear creators discuss the adaptations. Fans got early access to casting news and renewal updates.
Announcements and exclusives revealed at the festival
Prime Video used the stage to share newsworthy updates. A renewal confirmation for one fan-favorite series surprised attendees.
- Renewal announcement for Every Year After.
- New footage and behind-the-scenes glimpses for The Love Hypothesis.
- Q&As with cast members and writers.
How the event was built: spaces and programming
The festival layout blended cinematic and literary elements into an interactive footprint.
Key zones
- Central programming hub — panels, keynotes, live conversations.
- Literary lounge — author meet-and-greets and book displays.
- Screening studios — clips, sneak peeks and short-format content.
- Merch and concessions — exclusive swag and themed food options.
Fan engagement: experiences that mattered
Beyond panels and premieres, the festival emphasized participatory moments. Fans met creators, took part in interactive exhibits and queued for photo ops.
- Cast appearances and meet-and-greets.
- Photo areas and themed installations.
- Opportunities for attendees to ask questions live.
Red carpet highlights: standout fashion and memorable moments
The red carpet became a showcase for both polished glamour and playful nods to source material. Stars arrived in looks that mixed classic style with fandom-friendly details.
- Elegant evening wear that translated well to camera.
- Colorful, character-inspired ensembles.
- Designer pieces paired with youthful accessories.
Photographers captured candid smiles, group shots and theatrical poses across the event’s entrance, supplying plenty of social media moments.
Why Obsessed Fest matters for Prime Video and fans
The event signaled a strategic push to deepen audience connection. By turning streaming properties into live gatherings, Prime Video hopes to amplify word-of-mouth and fan loyalty.
- Brings online fandom into real-world activation.
- Generates earned media through red carpet and panels.
- Creates direct feedback loops between creators and viewers.
